When it comes to tequila, Texans can easily tell you their favorite brand. For many, it’s their drink of choice and the building block for their favorite cocktails. So that’s why it’s so impressive when a new tequila brand is able to come on the scene and quickly rise to the top. Carabuena Tequila is one of those brands.
Carabuena Tequila was inspired by founder Victor Diaz’s deep roots in Jalisco, Mexico, where he was born and raised immersed in the agave fields. His vision was to capture the spirit of Jalisco in a bottle while staying connected to Austin – the city Diaz now calls home. After moving to Austin in 2012, Diaz quickly became immersed in the local culture while working at one of the most beloved institutions, Maudie’s Tex-Mex. As a bartender there, Austinities couldn’t help but fall in love with Diaz. His ambition and drive to create Carabuena Tequila was so strong that it eventually led some of his regular guests to become investors, co-founders, employees, mentors, and lifelong supporters. That was just the beginning of Carabuena Tequila’s story.
Since the start, Carabuena Tequila’s growth has been driven by staying true to its original mission of forming lasting partnerships and building a strong community around the brand. It aims to support those who have supported Diaz and team along the way, as well as others trying to create their own dreams. Carabuena Tequila is aimed at those who believe in living their best selves, and the brand has grown by being part of shared experiences that bring that vision to life.
More than just another tequila brand, it celebrates culture, community and living artistically. Each bottle is handcrafted from start to finish, with a deep respect for its origins and a genuine dedication to creating an exceptional product. Carabuena Tequila is 100% made in Mexico, from the recycled glass bottles made by artisans in Tonalá to the label’s artwork drawn by Tabascan artist Pistachie, every element is thoughtfully & ethically considered to ensure authenticity.
Carabuena Tequila can now be found across all of Texas, at your neighborhood bar and restaurant or your local liquor store. Learn more at www.carabuenatequila.com.
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