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Ahead of its official debut, Loveweld opened the doors of its new flagship store on North Lamar for an exclusive media preview — a celebration of the brand’s growth and deep roots in the Austin community. The evening brought together local tastemakers, press and creative collaborators who have helped shape Loveweld’s rise from a homegrown startup to a nationally recognized name in permanent jewelry.
Guests were welcomed into the bright, design-forward space for an evening of connection, conversation and a first look at the brand’s newest offerings. The event spotlighted Loveweld’s signature welding experience in a more personal, elevated setting, giving attendees the chance to build jewelry as unique as their stories.
Loveweld’s origin story
Founder Sarah Sides shared the brand’s origin story, reflecting on how she launched Loveweld out of her Austin garage with a vision for creating lasting, intentional jewelry in a space that fosters celebration and connection. That idea, and the support of Austin’s creative community, helped turn a local concept into a national brand. “Austin gave us the space to grow,” Sides shared. “This store is a way of saying thank you to our community and our hometown.”
The preview felt like more than just a look at what’s next — it marked a full-circle moment for the brand in the city where it all began.
Whether you’re curious about permanent jewelry or already a fan, stop by the store at 632 N. Lamar Blvd for a chance to experience Loveweld’s fine, custom-tailored jewelry — rooted in connection and designed to last.
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